The Hub™
Unlock LinkedIn, Reveal the Power of Profile
Break data out of profile silos. See exactly what's working across your marketing and sales teams – in one place.
Most B2B teams are flying blind on LinkedIn. Activity is locked in individual profiles. Marketing can't see what sales is doing. Sales can't see marketing's impact. Leadership gets generic "impressions" metrics that mean nothing for pipeline. And no one can prove the dollar value of all that organic effort.
The Hub breaks data out of profile silos, calculates the real value of your LinkedIn presence, and connects team activity to business outcomes so you can prove ROI and optimise what's working for you or your team.
Book a DemoFeatures
What The Hub delivers for your team.
LinkedIn Profile Analytics (Unlocked from Individual Silos)
Break data out of individual LinkedIn profiles and aggregate it at the team level. Track profile views, connection growth, and engagement trends across your entire sales or marketing org—not just one person at a time.
Why it matters
Right now, your team's LinkedIn activity is trapped in dozens of separate profiles. Marketing can't see sales data. Sales leaders can't benchmark performance. The Hub liberates this data so you can actually manage it.
Content Performance Analytics
Measure which posts, topics, and formats generate real engagement with your target audience—across all team members. See what's working for the whole org, not just individual contributors.
Why it matters
When content performance is siloed by profile, you can't identify patterns or replicate success. The Hub shows you what resonates at the program level so you can scale what works.
Organic LinkedIn Value Calculator
Calculate the estimated dollar value of your team's organic LinkedIn activity based on engagement, reach, and equivalent paid media costs.
Why it matters
Leadership always asks "what's this worth?" Now you can answer with real numbers. The Hub translates profile views, post impressions, and engagement into estimated media value—the metric often requested but rarely measured in real terms.
Trend Analysis
Monitor keywords, hashtags, and topics your target accounts care about. Spot emerging themes before your competitors do.
Why it matters
Relevance drives response rates. The Hub helps you join conversations that matter instead of creating content in a vacuum.
Target Audience Database with CRM Sync
Centralise account and contact data with LinkedIn connection tracking. See which prospects your team is already connected to, where gaps exist, and sync this intelligence back to your CRM (one-way sync supported).
Why it matters
Account coverage drives conversion. The Hub shows you exactly who has relationships with key accounts—so you can orchestrate multi-threaded engagement and keep your CRM updated with LinkedIn relationship data.
Who The Hub Is For
- Marketing leaders who need to prove social selling ROI to the C-suite
- Sales leaders who want visibility into team activity and can't access individual profile data
- RevOps teams who need to connect LinkedIn activity to CRM and pipeline data
- Individual sellers who want to improve their personal brand impact
- CFOs and executives who need business metrics, not vanity metrics
Individual Mode vs. Team Mode
Use The Hub the way that fits your role.
For Individuals
Track your own LinkedIn performance, content impact, and target account connections. Get personalised insights to improve your social selling effectiveness.
For Teams
Break down profile silos and see aggregate performance across your entire sales or marketing team. Identify top performers, spot gaps in account coverage, and benchmark individual results against team averages.
For Leaders
Compare individual performance, identify coaching opportunities, calculate the dollar value of organic efforts, and augment your marketing or sales reporting to the C-suite with real LinkedIn ROI data.
The Hub vs. LinkedIn Analytics
Native LinkedIn limits vs. what The Hub delivers.
| LinkedIn Native Analytics | The Hub |
|---|---|
| Siloed by individual profile or post | Team-wide visibility (aggregate or compare) |
| No dashboards or reports | On demand dashboard and data visualisation |
| Generic engagement metrics | Target account filtering |
| No dollar value calculation | Organic effort valued in real terms |
| No trend tracking | Keyword & hashtag monitoring |
| No CRM connection | One-way CRM sync |
| Can't compare performance | Team benchmarking, period on period performance |
| No C-suite reporting tools | Executive-ready ROI metrics |
The Hub in Action
Before vs. with The Hub.
Before The Hub
Your sales team is active on LinkedIn, but data is locked in individual profiles. You have no idea who's reaching or engaging target accounts, what messages resonate, or how to value all this effort for your CFO.
With The Hub
- You break data out of 15 individual profiles and see the full picture: 3 reps regularly engage contacts at your top 20 accounts – and 7 aren't
- You discover that thought leadership posts drive 3× more engagement than product announcements
- You calculate that your team's organic LinkedIn activity generated $47,000 in equivalent paid media value last quarter
- You identify that "digital transformation" is trending in your target accounts and adjust content strategy
- You map which team members are connected to key decision-makers at a strategic account—and coordinate outreach
- You sync LinkedIn engagement data to Salesforce so pipeline reports show LinkedIn influence
Result
Coordinated, data-driven social selling that contributes to pipeline – with executive-ready ROI metrics.
Getting Started with The Hub
The Hub is supported software available to any B2B team running LinkedIn programs. While included in our full Revenue Operations programs, we also offer standalone licenses for teams managing their own initiatives.
Requirements
- Secure access to team LinkedIn profiles (we gather metrics not visible in standard analytics)
- Target account list (for filtering and relevance tracking)
- CRM credentials if you want data sync enabled
Setup steps
Typically 2–3 days
- 1Grant secure access to LinkedIn profiles
- 2Import your target account list
- 3Configure tracking parameters and CRM sync
- 4Start measuring
Frequently Asked Questions
Common questions about The Hub.
Is this a LinkedIn automation tool?
No. The Hub is a measurement and intelligence platform. It doesn't post, message, or automate anything – it shows you what's working so you can make smarter decisions.
What does "secure access to profiles" mean?
To gather certain metrics not available publicly on your profile or posts, we need credentials to access profile-level data. This is done securely and only used for data capture and measurement – never for posting or messaging.
How do you calculate dollar value?
We estimate equivalent paid media cost based on impressions, engagement rates, and LinkedIn's advertising benchmarks for your industry and geography. This gives you a conservative estimate of what you'd pay to achieve similar reach through paid campaigns.
Can we use this if we're not a Flow State client?
Yes. The Hub is supported software available to any team. Flow State clients get it included in their programs; non-clients can license it standalone.
How is this different from Sales Navigator?
Sales Navigator helps you find accounts or prospects. The Hub helps you measure and manage your team's engagement with those prospects over time – and breaks hidden marketing and sales data out of individual profile silos.
What data do you sync to CRM?
Connection status, engagement activity, and basic account coverage data. This is a one-way sync (Hub → CRM) and respects your CRM's data governance rules. We can create custom integrations and workflow, just chat to our team.
How many users can we add?
There are no limits on team sizes. Pricing is seat based on month to month plans, with discounts available for larger teams or longer term commitments. Chat to our team to find out more.
Ready to Break Data Out of Profile Silos?
Stop leaving valuable intelligence trapped in individual LinkedIn profiles. The Hub gives you team-wide visibility, executive-ready ROI metrics, and the data you need to prove what's working.
Book a DemoGet Started with The Hub
Book a demo to see The Hub in action, or talk to our team about licensing.
Take the 3Cs Assessment
See where your revenue operations could improve—The Hub is included in our full RevOps programs.
Start AssessmentWant to connect LinkedIn intelligence to full buying committees?
Explore Buyer Group Intelligence“Not only was Flow State extremely cost effective, we were able to run complex outreach and nurture programs easily. Our time to market was increased by 5x.”— Head of Marketing, APAC Markets
“In my view, this program will be highly successful at identifying key contacts, new opportunities, and ultimately driving revenue.”— Sales Director — Major Accounts, North America
“I have found this program to be enormously helpful in organizing the way we approach a major account.”— Sales Director, North America
“The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas as stated at the executive level.”— Sales Director, North America
“The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers.”— Regional Sales Director, North America
“Having the support of a team to pull data, activate quickly, and work with me to get the legwork done on social media was a lifesaver.”— Regional Sales Director, North America
“Through the program, we quickly identified important stakeholders in these business units and tracked carefully the keywords and topics that were important to them.”— Sales Director, Australia
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What you'll discover:
- •Which improvements would drive the most pipeline impact
- •How well marketing and sales are aligned
- •Whether you're reaching complete buying committees
- •Where leads are getting stuck in your funnel