Align marketing, sales, and operations to generate measurable pipeline growth
We step outside of functions and departments to take the bird's eye view of growth in your business. Building an effective growth machine requires friction-free ways of working, so we can all focus on what we do best.
From understanding your audience to converting and retaining them, our expertise covers the four critical areas of growth: audience intelligence, marketing, sales, and CRM. Whether you're a startup bringing an idea to market, an established SME or large-scale enterprise, we meet you where you're at and bring our solutions to your team.
Get Your 3C ScoreWhat Revenue Operations Actually Means
RevOps isn't a department—it's an approach to eliminating friction across your entire revenue engine. When marketing, sales, and customer success work in silos, you get:
Revenue Operations breaks down these silos by creating alignment around:
Our RevOps Approach
Four pillars that eliminate friction and align your revenue engine.
Alignment: The 3Cs Framework
We align your entire go-to-market around how modern buyers actually make decisions:
- Connect: Marketing builds awareness across buying committees (not just individuals)
- Converse: Sales has meaningful discovery with decision-makers (not pitch-slaps)
- Convert: Everyone coordinates to facilitate internal consensus (not just close deals)
Foundation: Buyer Group Intelligence
We reveal the full buyer group that you need to engage with our BGI methodology.
- Build early preference across the committee before formal evaluation
- Facilitate internal consensus so buying groups reach agreement
- Track engagement across the committee and close coverage gaps in real time
Execution: Coordinated Programs
With shared intelligence and aligned methodology, we build programs that work together:
- Marketing campaigns that reach complete buying committees
- Sales enablement that surfaces actionable intelligence
- Operations that connect activity to pipeline and revenue
Measurement: Pipeline Attribution
We implement systems that show exactly which programs contribute to pipeline:
- Campaign-to-deal tracking
- Multi-touch attribution across the buyer journey
- ROI measurement that proves marketing impact
What Revenue Operations Solves
Real problems, and how our RevOps approach addresses them.
Problem
Marketing Can't Prove ROI
Marketing generates activity but can't show which programs actually drive pipeline. Leadership questions the investment.
RevOps Solution
We implement attribution that connects campaigns to closed deals, using buyer group engagement data from The Hub™ and your CRM. Marketing finally proves impact.
Problem
Sales and Marketing Are Misaligned
Marketing generates MQLs. Sales says they're not qualified. Everyone blames each other.
RevOps Solution
We align both teams around Buyer Group Intelligence—targeting the same accounts, engaging the same stakeholders, working toward the same outcomes.
Problem
You Can't Predict Revenue
Pipeline is inconsistent. Deals slip. Forecasts are guesses. You're reacting, not planning.
RevOps Solution
We create predictable processes guided by the 3Cs Framework—so you know where pipeline comes from and can replicate what works.
Problem
Your Tech Stack Doesn't Connect
CRM, marketing automation, sales tools, analytics—nothing talks to each other. Data is everywhere and nowhere.
RevOps Solution
We integrate your systems so intelligence flows seamlessly, giving everyone access to the same buyer group data and engagement metrics.
Revenue Operations Capabilities
What we deliver across strategy, process, technology, and optimisation.
Benchmarking & Strategy
We audit your current revenue operations to identify friction points:
- Where are leads getting stuck?
- Where is alignment breaking down?
- What data is missing or inaccurate?
- Which programs lack attribution?
Process Design
We build coordinated processes across marketing, sales, and operations:
- Buyer group targeting and prioritization
- Lead qualification based on buying committee engagement
- Pipeline stages that reflect real buyer behavior
- Handoff protocols between teams
Technology Integration
We connect your systems to eliminate data silos:
- CRM optimisation and workflow automation
- Marketing automation aligned to buyer groups
- The Hub™ integration for LinkedIn intelligence
- Attribution tools that track campaign-to-revenue
Ongoing Optimisation
RevOps isn't a one-time project – it's continuous improvement:
- Performance monitoring and gap analysis
- A/B testing guided by the 3Cs
- Process refinement as markets evolve
- Training and enablement for your team
Get Started with Revenue Operations
Benchmark your current revenue operations and identify where alignment is breaking down—or talk to us about how we can help.
Take the 3Cs Assessment
Benchmark your current revenue operations and identify where alignment is breaking down.
Start AssessmentWant to understand the framework behind RevOps?
Explore the 3Cs Framework“Not only was Flow State extremely cost effective, we were able to run complex outreach and nurture programs easily. Our time to market was increased by 5x.”— Head of Marketing, APAC Markets
“In my view, this program will be highly successful at identifying key contacts, new opportunities, and ultimately driving revenue.”— Sales Director — Major Accounts, North America
“I have found this program to be enormously helpful in organizing the way we approach a major account.”— Sales Director, North America
“The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas as stated at the executive level.”— Sales Director, North America
“The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers.”— Regional Sales Director, North America
“Having the support of a team to pull data, activate quickly, and work with me to get the legwork done on social media was a lifesaver.”— Regional Sales Director, North America
“Through the program, we quickly identified important stakeholders in these business units and tracked carefully the keywords and topics that were important to them.”— Sales Director, Australia
Trusted by leading B2B teams
Get Your 3C Score
Benchmark your Connect–Converse–Convert systems and get personalised recommendations in under 5 minutes.
What you'll discover:
- •Which improvements would drive the most pipeline impact
- •How well marketing and sales are aligned
- •Whether you're reaching complete buying committees
- •Where leads are getting stuck in your funnel