Monitor pages and profiles
Bring LinkedIn people, company pages, and showcase pages into one program. Stop guessing what is happening across dozens of separate profiles and pages.
Signals
Unlock LinkedIn. Reveal what is working across your team.
Break data out of profile silos: not only people, but company pages and showcase pages too. See engagement with your target audience (inbound, outbound, and cross-network). Apply conversation and thematic analysis so your content and social programmes stay aligned with how buyers actually decide.
Most B2B teams are flying blind on LinkedIn. Activity is locked in individual profiles and pages. Marketing cannot see what sales is doing. Sales cannot see marketing's impact. Leadership gets generic impressions that mean nothing for pipeline, and no one can prove the dollar value of all that organic effort.
Signals breaks data out of silos, calculates the real value of your LinkedIn presence, and connects team activity to business outcomes, so you can prove ROI and optimise what is working, whether you are in-house or supporting clients.
Book a DemoKey Features
What Signals delivers: visibility across pages and profiles, audience engagement, conversation and thematic analysis, performance analytics, connection and relationship insight, and views for every role.
Engagement with your target audience
See how your audience engages with your team (inbound, outbound, and cross-network), alongside account coverage and one-way CRM sync when you need it.
Conversation and thematic analysis
Analyse conversations across posts and comments, surface recurring themes, and align your programmes with the language and priorities buyers actually use.
Post and content analytics
See which posts and formats earn reach and engagement across every tracked profile and page at program level, not one account at a time.
Audience connection & relationships
See who in your team is connected to which accounts and contacts, where coverage gaps are, and how relationships line up across your target audience so you can coordinate outreach with confidence.
Individual, team, and leader views
Contributors see their own numbers. Managers and leaders see aggregates, benchmarks, and coaching-ready comparisons, without exporting to slides.
Who Signals Is For
In-house teams
Brand, marketing, social, and sales teams running LinkedIn programmes inside the business.
- Brand: See how the brand shows up across people and pages in one place, so creative and narrative choices line up with reach and engagement you can measure.
- Marketing: Prove what is working at program level: which content lands, which topics resonate, and how organic LinkedIn activity supports pipeline, not just campaign vanity metrics.
- Social Media: Report across every tracked profile and page, watch keywords and topics, and give stakeholders numbers everyone can trust.
- Sales: Know who is engaging target accounts, where coverage gaps are, and how social activity ties to the accounts your team cares about.
Agencies and consultants
Partners who need client-ready reporting and one workspace per program.
- Agencies: Give clients one consistent view of LinkedIn performance across pages and people, audience engagement, and topic insight, without rebuilding decks every week.
- Consultants: Run audits and ongoing programmes with benchmarks, organic value estimates, and CRM-ready outputs, without stitching spreadsheets together.
Signals vs. LinkedIn Analytics
Native LinkedIn limits vs. what Signals delivers.
| LinkedIn Native Analytics | Signals |
|---|---|
| Siloed by individual profile or post | Team-wide visibility (aggregate or compare) |
| No dashboards or reports | On demand dashboard and data visualisation |
| Generic engagement metrics | Target account filtering |
| Limited visibility into team coverage on accounts | Connection and relationship insight for your target audience |
| No conversation- or theme-level view across content | Conversation and thematic analysis across posts and comments |
| No CRM connection | One-way CRM sync |
| Can't compare performance | Team benchmarking, period on period performance |
| No C-suite reporting tools | Executive-ready ROI metrics |
Getting Started with Signals
Signals is supported software available to any B2B team running LinkedIn programmes. While included in our full programmes, we also offer standalone licences for teams managing their own initiatives.
Requirements
- Secure access to LinkedIn profiles and pages
- Initial target accounts and contact list
Setup steps
First data within 24 hours
- 115-minute onboarding session: grant secure access to LinkedIn.
- 2Initialise: Signals collects initial data set within 24 hours.
- 3Log in and get started.
Frequently Asked Questions
Common questions about Signals.
Is this a LinkedIn automation tool?
No. Signals is a measurement and intelligence platform. It doesn't post, message, or automate anything. It shows you what is working so you can make smarter decisions.
What does "secure access to profiles and pages" mean?
To gather certain metrics not available publicly on your profile, company or showcase page, or posts, we need credentials to access that data. This is done securely and only used for data capture and measurement, never for posting or messaging.
How do you calculate dollar value?
We estimate equivalent paid media cost based on impressions, engagement rates, and LinkedIn's advertising benchmarks for your industry and geography. This gives you a conservative estimate of what you'd pay to achieve similar reach through paid campaigns.
Can we use this if we're not a Flow State client?
Yes. Signals is supported software available to any team. Flow State clients get it included in their programmes; non-clients can license it standalone.
How is this different from Sales Navigator?
Sales Navigator helps you find accounts or prospects. Signals helps you measure and manage your team's engagement with those prospects over time, and breaks hidden marketing and sales data out of individual profile silos.
What data do you sync to CRM?
Connection status, engagement activity, and basic account coverage data. This is a one-way sync (Signals → CRM) and respects your CRM's data governance rules. We can create custom integrations and workflow, just chat to our team.
How many users can we add?
There are no limits on team sizes. Pricing is seat based on month-to-month plans, with discounts available for larger teams or longer term commitments. Chat to our team to find out more.
“Not only was Flow State extremely cost effective, we were able to run complex outreach and nurture programs easily. Our time to market was increased by 5x.”– Head of Marketing, APAC Markets
“In my view, this program will be highly successful at identifying key contacts, new opportunities, and ultimately driving revenue.”– Sales Director – Major Accounts, North America
“I have found this program to be enormously helpful in organizing the way we approach a major account.”– Sales Director, North America
“The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas as stated at the executive level.”– Sales Director, North America
“The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers.”– Regional Sales Director, North America
“Having the support of a team to pull data, activate quickly, and work with me to get the legwork done on social media was a lifesaver.”– Regional Sales Director, North America
“Through the program, we quickly identified important stakeholders in these business units and tracked carefully the keywords and topics that were important to them.”– Sales Director, Australia
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