Prove marketing impact on pipeline. Connect activity to revenue.
Flow State is a RevOps agency that helps B2B marketing and sales leaders align their teams to generate measurable pipeline growth.
Programs drive qualified pipeline, not just activity.
Align marketing and sales around buyer groups, not individual leads.
Prove marketing ROI with campaign-to-deal tracking.
Most B2B Teams Are Running the Wrong Playbook
You’re generating leads, running campaigns, and chasing deals – but:
Marketing can’t prove ROI
You’re running programs but can’t show which ones actually drive pipeline and revenue.
Sales and marketing aren’t aligned
Marketing generates MQLs. Sales says they’re not qualified. Everyone blames each other.
Deals stall unexpectedly
You engage one contact, then discover 5-12 other stakeholders you never knew about.
Your tech doesn’t connect
Data lives in silos. Attribution is impossible. Nobody trusts the numbers.
The root cause? You’re optimising for individual leads, not the buying committees that make real decisions.
We Help You Build a Revenue Engine That Actually Works
Flow State aligns your marketing, sales, and operations around two things:
1. How modern buyers actually make decisions (our 3Cs Framework)
2. Who’s actually involved in those decisions (our Buyer Group Intelligence)
This shifts your entire go-to-market from chasing leads to engaging buying committees—so you prove impact, accelerate deals, and generate predictable pipeline.
Our Approach: The 3Cs Framework
We align your entire revenue engine around how modern B2B buying actually happens.
Connect
Build Relevance Before Reach
Stop cold outreach from falling flat. We help you identify complete buying committees and build credibility before you ask for anything—so prospects actually want to engage.
- Target the right buyer groups (not just random contacts)
- Build awareness across complete buying committees
- Create authentic engagement that breaks through noise
Converse
Understand Before You Pitch
Move beyond pitch-driven sales. We structure discovery conversations that uncover real business needs and position you as a trusted advisor, not just another vendor.
- Surface actionable intelligence about stakeholder priorities
- Design discovery frameworks that build trust
- Enable productive conversations with decision-makers
Convert
Turn Engagement into Action
Turn engagement into decisions through clarity and alignment. We help buying committees reach consensus around your value—not just champion your solution.
- Align value propositions to what buyers actually care about
- Facilitate internal consensus across stakeholders
- Close deals through clarity, not pressure tactics
What Makes Us Different: Buyer Group Intelligence
Traditional B2B targets individual contacts and celebrates MQLs. We map complete buying committees.
Modern B2B purchases involve 6-16 decision-makers. When you only engage one contact, you’re invisible to everyone else who has veto power, budget authority, or technical approval.
Our Buyer Group Intelligence (BGI) methodology ensures you:
✓ Know everyone involved in purchase decisions before you engage
✓ Understand each stakeholder’s role, priorities, and concerns
✓ Coordinate marketing and sales around the same buyer groups
✓ Track engagement across complete committees, not just individuals
✓ Build early preference before buyers enter formal evaluation
The research backs this up:
- 75% of B2B buyers prefer a rep-free experience (Gartner)
- 92% of buyers start with vendor preferences already in place (Forrester)
- 80% of deals fail due to internal consensus problems (Gartner)
You can’t win deals you’re not visible to. BGI ensures you’re reaching everyone who matters.
How We Help You Grow
We bring the 3Cs Framework and Buyer Group Intelligence to life through integrated programs across your revenue operations.
Audience Intelligence
Stop guessing who matters in target accounts. We map complete buying committees, surface stakeholder priorities, and provide the intelligence foundation that makes everything else work.
Revenue Operations
Align marketing, sales, and operations around the same buyer groups, the same methodology, and the same goals. Prove which programs drive pipeline and generate predictable growth.
B2B Marketing
Run campaigns that connect to pipeline, not just metrics. We help you reach complete buying committees, prove marketing ROI, and coordinate with sales for maximum impact.
B2B Sales
Free your sales team from prospecting busywork. We surface actionable buyer group intelligence, handle time-consuming research, and coordinate with marketing so reps focus on selling.
CRM Solutions
Turn your CRM from a reporting tool into a revenue engine. We optimize your systems to hold buyer group intelligence, automate workflows, and surface actionable data.
The Hub™: Your Activity Command Center
See exactly what’s working across your teams – in one place.
Most B2B teams are flying blind on LinkedIn. Activity is locked in individual profiles. Marketing can’t see what sales is doing. Leadership gets generic metrics that mean nothing for pipeline.
The Hub™ breaks data out of profile silos and shows you:
✓ Team-wide LinkedIn performance and buyer group engagement
✓ Which content and topics resonate with your target accounts
✓ Dollar value of organic LinkedIn efforts (the metric always requested, rarely measured)
✓ Coverage gaps across buying committees
✓ Trends and keywords your buyers are discussing
The Hub integrates with your CRM and works alongside our 3Cs programs to connect LinkedIn activity to pipeline outcomes.
See Where Your Revenue Engine Breaks Down
Take our free 3Cs Assessment to benchmark your current Connect-Converse-Convert systems and get personalized recommendations in under 10 minutes.
What you’ll discover:
- Where leads are getting stuck in your funnel
- Whether you’re reaching complete buying committees
- How well marketing and sales are aligned
- Which improvements would drive the most pipeline impact