Free Your Sales Team from Busywork

Modern B2B sales requires more research, coordination, and legwork than ever – time your reps should spend selling. We support sales teams by handling time-consuming prospecting, surfacing actionable buyer intelligence, and aligning marketing efforts around target accounts. The result: your reps focus on conversations that move deals forward, not admin work that bogs them down.

The Modern B2B Sales Challenge

Your sales team is drowning in research:

  • Identifying complete buying committees (6-16 people per deal)
  • Understanding stakeholder priorities and concerns
  • Coordinating with marketing on target accounts
  • Tracking which prospects are engaged and which are invisible
  • Prospecting across multiple channels

This leaves little time for what they should be doing: having meaningful conversations that advance deals.

Our B2B Sales Support Approach

Foundation: Arm Sales with Buyer Group Intelligence

We don’t hand sales “leads”- we give them complete buyer group maps showing:

  • Everyone involved in purchase decisions
  • Each stakeholder’s role, priorities, and concerns
  • Existing relationships and coverage gaps
  • Real-time engagement signals

This is our Buyer Group Intelligence (BGI) methodology -the intelligence that helps reps sell to committees, not just contacts.

Methodology: Sales Support Built on the 3Cs

We support sales at every stage of the 3Cs Framework:

Connect: Build Relevance Before Sales Engages
We handle time-consuming prospecting and initial outreach, warming up buying committees before sales jumps in. Using intelligence from The Hub™, we ensure your reps engage when stakeholders are already aware and interested.

Converse: Surface Intelligence That Helps Reps Sell
We provide actionable intel that makes discovery conversations more productive:

  • What are this account’s current priorities?
  • Who else needs to be involved in this conversation?
  • What objections or concerns should we anticipate?
  • How is the buying committee aligned (or not)?

Convert: Coordinate to Close Deals Faster
We align marketing and sales around the same accounts, ensuring all stakeholders receive coordinated touchpoints that facilitate consensus – not just champion your solution.

Execution: Programs That Take Work Off Sales’ Plate

Prospecting & Qualification
We handle the heavy lifting:

  • Building target account lists based on ICP
  • Identifying and mapping buying committees
  • Initial outreach and engagement
  • Qualification based on buying committee signals (not just one contact’s interest)

Social Selling Programs
We equip your sales team to build influence on LinkedIn:

  • Personal branding support
  • Content that positions reps as advisors
  • Engagement strategies for target accounts
  • Performance tracking through The Hub™

Outreach Programs
We run coordinated outreach that coordinates with marketing:

  • Multi-channel campaigns (email, LinkedIn, phone)
  • Personalised messaging by stakeholder role
  • Follow-up sequences based on engagement
  • Warm introductions from existing relationships

What Makes Our Sales Support Different

1. We Give Sales Complete Buying Committees, Not Just Leads

Traditional lead gen delivers one contact. We deliver mapped buying groups showing who all the decision-makers are, what they care about, and how to engage them.

See why this matters →

2. We Align Sales and Marketing Around the Same Accounts

No more disconnect between what marketing does and what sales needs. We coordinate both teams around shared buyer group intelligence and the same target accounts.

3. We Surface Real-Time Intelligence

Using The Hub™, we track which buying group members are engaging with content, showing interest, or going dark – so reps know who to prioritize and when.

4. We Free Up Time for High-Value Activities

By handling research, prospecting, and coordination, we give reps back 10-15 hours per week to focus on what they do best: selling.

B2B Sales Capabilities

Prospecting & Lead Generation

We build pipeline so your reps don’t have to:

  • Target account identification
  • Buying committee mapping
  • Multi-channel outreach
  • Qualification based on committee engagement

Social Selling Enablement

We help reps build personal brands and engage target accounts on LinkedIn:

  • Profile optimization
  • Content creation and curation
  • Engagement strategies
  • Performance tracking and coaching

Sales Intelligence

We surface actionable intel that helps reps sell:

  • Deep account research
  • Stakeholder priorities and concerns
  • Competitive intel
  • Engagement signals and buying intent

Sales-Marketing Alignment

We coordinate sales and marketing efforts:

  • Shared account targeting
  • Coordinated touchpoints
  • Unified messaging by stakeholder
  • Joint account planning

Get Started with B2B Sales Support

Talk to Our Team about your sales challenges and how we take work off your reps’ plates.

Book Discovery Call →

"Not only was Flow State extremely cost effective, we were able to run complex outreach and nurture programs easily. Our time to market was increased by 5x."

Head of Marketing, APAC Markets

"In my view, this program will be highly successful at identifying key contacts, new opportunities, and ultimately driving revenue."

Sales Director - Major Accounts, North America

"I have found this program to be enormously helpful in organizing the way we approach a major account."

Sales Director, North America

"The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas as stated at the executive level."

Sales Director, North America

"The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers."

Regional Sales Director, North America

"Having the support of a team to pull data, activate quickly, and work with me to get the legwork done on social media was a lifesaver."

Regional Sales Director, North America

"Staying top of mind is a constant challenge in our industry and I appreciated the ability to scale out my relationships so I could focus on my day to day and get and get out there supporting my customers."

Regional Sales Director, ACT & NSW

"Through the program, we quickly identified important stakeholders in these business units and tracked carefully the keywords and topics that were important to them. By understanding their interests, we could generate content and activity that increased engagement move opportunities forward."

Sales Director, Australia

Cisco x Flow State - Social Selling, Sales Enablement
Aware Super x Flow State - Personal Branding, Digital PR
Aon x Flow State - Social Selling, Sales Enablement
InterSystems x Flow State - Account Based Marketing, Social Selling
Domo x Flow State - Social Selling, Sales Enablement
Webex x Flow State - Social Selling, Sales Enablement
UNSW x Flow State - SEO
Optus x Flow State - Social Selling Program, Enterprise Accounts APAC
St James Place x Flow State - Social Selling, Sales Enablement
Leaseinfo x Flow State - Digital Marketing & Lead Generation Project
Deppro x Flow State - B2B Digital Marketing - Lead Generation Services