About Us

Get the Solution You Need to Suit Your Situation

Whether you need on-demand expertise, hands-on execution, or capability building, we work with you in the way that fits—consulting, outsourcing, or enablement.

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01 Consulting

Consulting: on demand expertise from a fresh set of eyes

We work with you to diagnose challenges, uncover opportunities, and define the structures and processes required to drive revenue performance.

Our approach combines deep RevOps expertise with practical, commercially grounded thinking. Whether you need help aligning sales and marketing, building a market-ready go-to-market strategy, refining your tech stack, or clarifying your funnel mechanics, we partner with you to create strategies that don't sit on a shelf – they get adopted, implemented, and measured.

What you get

    Unbiased, expert perspective on your growth gaps

    Prioritise the right initiatives, optimise your GTM strategy

    Break down silos to establish shared operating rhythms

02 Outsourcing

Outsourcing: hands-on operational support

The challenge isn't always strategy; it's having the time, talent, and technical capability to execute at the level required.

Execute, optimise, or scale your revenue operations with precision and consistency.

Our outsourcing model fills that gap by providing dedicated RevOps expertise across systems, data, processes, reporting, and campaign execution.

Retained Services

A flexible, ongoing RevOps partnership that embeds specialist skills into your team. We manage your channels, systems, reporting and workflows so you gain predictable execution and continuous improvement – without the overhead of building an in-house function.

Projects

When you need to move quickly, fix something complex, or level-up capability, our project model provides clarity, momentum, and hands-on execution. From CRM rebuilds to attribution, automation, and lifecycle programs, we deliver high-quality work that accelerates your GTM performance.

Proof of Concept

For businesses exploring new capabilities or technologies, our PoC model gives you a low-risk way to test impact before scaling. We design and run a contained engagement to assess results – helping you avoid costly misalignment and giving stakeholders confidence in the path forward.

03 Enablement

Enablement: build your capabilities, skills and resources

We work with you to upskill your people, optimise your existing tools, and introduce operating cadences that connect marketing, sales, digital, and leadership around a shared view of performance.

Every program is tailored to the maturity of your business. Whether you're levelling up a newly built RevOps function or equipping a seasoned team with modern best practices, our enablement approach meets you where you are and accelerates from there.

People: Build a High-Performing Team

Equip your team with the skills, confidence, and commercial mindset to execute consistently across digital channels and revenue operations, turning strategy into measurable growth.

Process: Optimise Revenue Operations

Implement repeatable workflows, operating rhythms, and RevOps frameworks that ensure marketing, sales, and digital initiatives work seamlessly together.

Technology: Unify Your Systems

Take control of your tech stack and connected systems to improve visibility, streamline execution, and deliver better business outcomes.

Get the Solution You Need

Tell us your situation—we'll match you with the right way to work: consulting, outsourcing, or enablement.

Not only was Flow State extremely cost effective, we were able to run complex outreach and nurture programs easily. Our time to market was increased by 5x.
Head of Marketing, APAC Markets
In my view, this program will be highly successful at identifying key contacts, new opportunities, and ultimately driving revenue.
Sales Director — Major Accounts, North America
I have found this program to be enormously helpful in organizing the way we approach a major account.
Sales Director, North America
The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas as stated at the executive level.
Sales Director, North America
The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers.
Regional Sales Director, North America
Having the support of a team to pull data, activate quickly, and work with me to get the legwork done on social media was a lifesaver.
Regional Sales Director, North America
Through the program, we quickly identified important stakeholders in these business units and tracked carefully the keywords and topics that were important to them.
Sales Director, Australia

Trusted by leading B2B teams

Cisco
Aware Super
Aon
InterSystems
Domo
Webex
Optus
St James Place

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Benchmark your Connect–Converse–Convert systems and get personalised recommendations in under 5 minutes.

What you'll discover:

  • Which improvements would drive the most pipeline impact
  • How well marketing and sales are aligned
  • Whether you're reaching complete buying committees
  • Where leads are getting stuck in your funnel