Conversations with marketing and sales leaders on how B2B buying has changed and what to do about it. Hosted by Stuart P. Turner.Research from Gartner and Forrester consistently shows the same thing: buying decisions are made by groups of 6 to 16 people, preferences form before formal evaluation begins, and 80% of deals fail because the buying group cannot reach internal consensus. Yet most go-to-
The data era is over. The intelligence era is upon us. Season 4 is here! Listen in for overview of what's coming and why it matters. Stu walks through the Buyer Group Intelligence Playbook, the framework at the heart of this season: why most B2B go-to-market strategies are still built around individ
Your brand isn't what you say it is. It's what people say about you when you're not in the room. Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital, unpacking her takeaways from Content Summit Australia 2026. We get into Eugene Healey's case for treating your brand like a tee
Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.
Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours. Learn more: https:/findtheflowstate.com
Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...
The data era is over. The intelligence era is upon us. Season 4 is here! Listen in for overview of what's coming and why it matters. Stu walks through the Buyer Group Intelligence Playbook, the framework at the heart of this season: why most B2B go-to-market strategies are still built around individ
Your brand isn't what you say it is. It's what people say about you when you're not in the room. Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital, unpacking her takeaways from Content Summit Australia 2026. We get into Eugene Healey's case for treating your brand like a tee
Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.
Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours. Learn more: https:/findtheflowstate.com
Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...
Once a great way to snap a consumer electronics bargain, now yet another sale in a seemingly endless cycle of sales in the retail year. So how is Black Friday killing your B2B sales potential? Listen in to find out.
Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers going up in 2026. #findtheflowstate
This episode features a wide-ranging conversation between host Stuart P. Turner and Ashton Tuckerman, focusing on Ashton's career journey in marketing, her current pursuit of an MBA, and broader discussions about the marketing industry, particularly in the context of startups and the current economi
In this episode host Stuart P. Turner speaks with guest Alex Boyd, the co-founder of Aware. They discuss the challenges and benefits of using LinkedIn for business, focusing on strategic approaches beyond simply using the platform and addressing common complaints about its evolving nature. #findth
Stu and Amanda Behre discuss the challenges and opportunities faced by mid-career marketers. Amanda, who recently launched a business called Dear Thrive, explains that her platform connects mid-career professionals with coaches and advisors to address various work-related issues, from soft skills li
In the third of three conversations on the importance of brand, Brooke and Stu get into the practicalities of bringing your brand to life with intent and meaning. Listen in to hear how the pair have come at this challenge and how to avoid some of the common pitfalls that working across multiple team
Brooke and Stu are back! This time the duo are talking having fun at work, and why it's so important to hit the brakes and just stop sometimes. It can feel like you're constantly under pressure juggling plates, getting deliverables out and managing stakeholders with little time for contemplation or
The Implications of AI - Ep05 AI has actually been in existence for quite some time, so why has it suddenly exploded out into the public consciousness? Eve and Stu dive into the current state of AI tools and how they can be successfully leveraged to drive forward digital transformation for brands, a
The Implications of AI - Ep04 AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience. Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering
The Implications of AI - Ep03 To the practiced eye, it's still easy to tell the difference between a human crafted piece of written copy and a ChatGPT stock output (for now), however that doesn't mean that the current models can't help you. Lee and Stu talk human vs. robots, the opportunities and li
The Implications of AI - Ep02 Navigating the incredible complexity of the buyer journey in the B2B data products space, Melinda and Stu discuss how AI can help simplify complex concepts, bridge cross functional gaps inside global brands and enhance your team just like our old friend Clippy used to i
The Implications of AI - Ep01 AI has the potential to help us create solutions to some of the biggest issues we face as a species right now - but will it be deployed as a force for good or simply become another tool in the advertising / capitalist machinery? Terri and Stu discuss the implications fo
The 3C Diagnostic benchmarks how your business connects with, engages, and converts buying groups today – and shows you where the biggest opportunities are. Takes under 5 minutes.