by Stuart P. Turner | Nov 23, 2023 | Newsletters, Opinion
Hello Friend, I hope you’re having a splendid week so far. Somehow we skipped a couple of months and it’s now November – the Christmas decorations are already appearing… I say the same thing every year but, I don’t quite know how we got...
by Flow State | Jun 7, 2023 | B2B Marketing
Is Enterprise Account Based Marketing Really Worth the Effort for Technology Brands? Businesses selling in technology face a unique set of challenges when it comes to winning new business. ABM has the potential to unlock growth for key accounts. Global technology...
by Flow State | Dec 15, 2022 | B2B Marketing, LinkedIn Marketing
The Benefits of LinkedIn Marketing: Six Reasons Why We Think It’s Useful LinkedIn is often overlooked as “just for recruitment” or a place to get spammed by sales people. But we know better than that, don’t we? If you ask us, we think LinkedIn is a...
by Flow State | Dec 15, 2022 | LinkedIn Marketing
What is LinkedIn Sales Navigator (and why should you care?) LinkedIn Sales Nav is a powerful tool for any B2B marketing or salesperson who wants to up their game. You may or may not be familiar with Sales Navigator, but according to LinkedIn, it is: “A sales...
by Flow State | Dec 15, 2022 | LinkedIn Marketing
LinkedIn for Marketing: Why Should YOU Use It? We’ve listed five reasons why we think LinkedIn should be used by global B2B brands for marketing. Given the abundance of features that LinkedIn provides, it’s hardly surprising that it is one of the most...
