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Newsletter #4 – Tips to enable your sales team & focus on revenue drivers

Newsletter #4 – Tips to enable your sales team & focus on revenue drivers

by Stuart P. Turner | Nov 23, 2023 | Newsletters, Opinion

Hello Friend, I hope you’re having a splendid week so far.   Somehow we skipped a couple of months and it’s now November – the Christmas decorations are already appearing… I say the same thing every year but, I don’t quite know how we got...
Newsletter #3 – We cut through the hype on AI & social media gets even needier

Newsletter #3 – We cut through the hype on AI & social media gets even needier

by Stuart P. Turner | Sep 15, 2023 | Newsletters, Opinion

Hello there Friend, the team and I have been busy this month!   I’m very excited to finally kick off season one of The Flow State Podcast, plus I’ve been reviewing how (and why) social networks are making our jobs even harder.   I thought it...
Newsletter #2: Meta throws weeping Twitter users a lifeline with Threads, and we talk about focus on tech stack

Newsletter #2: Meta throws weeping Twitter users a lifeline with Threads, and we talk about focus on tech stack

by Flow State | Jul 14, 2023 | Newsletters

We wrote last month (see Newsletter #1) about the pressure building on B2B marketing teams – from a chokehold on skills, people, and budget. Now that we’ve powered through the end of the financial year, we’ve seen conversations open up on projects...

Is Enterprise Account Based Marketing Really Worth the Effort?

by Flow State | Jun 7, 2023 | B2B Marketing

Is Enterprise Account Based Marketing Really Worth the Effort for Technology Brands? Businesses selling in technology face a unique set of challenges when it comes to winning new business. ABM has the potential to unlock growth for key accounts. Global technology...

The Benefits of LinkedIn Marketing: Six Reasons Why We Think It’s Useful

by Flow State | Dec 15, 2022 | B2B Marketing, LinkedIn Marketing

The Benefits of LinkedIn Marketing: Six Reasons Why We Think It’s Useful LinkedIn is often overlooked as “just for recruitment” or a place to get spammed by sales people. But we know better than that, don’t we?  If you ask us, we think LinkedIn is a...
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