RevOps focus – a full funnel view of growth

We step outside of functions and departments to take the bird’s eye view of growth in your business. Building an effective growth machine requires friction free ways of working , so we can all focus on what we do best.

From understanding your audience to converting and retaining them, our expertise covers the four critical areas of growth: audience intelligence, marketing, sales, and CRM.

Whether you’re a start up bringing an idea to market, and established SME or large scale enterprise, we meet you where you’re at and bring our solutions to your team.

 

Audience Intelligence

Our proprietary approach to Audience Intelligence starts with your Buyer Group. We give you a complete view of everyone involved in a buying decision, in addition to all the usual basic account and contact intel you expect. This creates a highly effective foundation for our growth strategy.

  • Account Intelligence
  • Buyer Group Intelligence
  • Social Listening
  • Trend Analysis

    B2B Digital Marketing

    Creating awareness, engagement and action at all stages of your customer buyer journey is essential in any successful go to market strategy. Our approach to real time intelligence, AI-powered content strategy and proprietary tool kit create an intentional, personalised presence.

    • Account Based Marketing (ABM)
    • Account Based Execution (ABX)
    • Content Marketing
    • Social Media Management
    • Personal Brand Strategy

    B2B Sales

    Driving action and pipeline momentum from market presence has become a complicated game. We support sales by taking away time consuming legwork, surfacing actionable intelligence and creating alignment across teams to generate impact on pipeline and revenue.

    • Prospecting & Qualification
    • Social Selling Programs
    • Outreach Programs

    CRM Systems

    Your CRM should be your source of truth and operational hub within your business. We help you audit, optimise and enhance CRM operations to save time, surface actionable data and improve outcomes.

    • Assessment & Deployment
    • Audit & Optimise
    • Automation & Integration
    • Measurement & Management

    "Not only was Flow State extremely cost effective, we were able to run complex outreach and nurture programs easily. Our time to market was increased by 5x."

    Head of Marketing, APAC Markets

    "In my view, this program will be highly successful at identifying key contacts, new opportunities, and ultimately driving revenue."

    Sales Director - Major Accounts, North America

    "I have found this program to be enormously helpful in organizing the way we approach a major account."

    Sales Director, North America

    "The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas as stated at the executive level."

    Sales Director, North America

    "The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers."

    Regional Sales Director, North America

    "Having the support of a team to pull data, activate quickly, and work with me to get the legwork done on social media was a lifesaver."

    Regional Sales Director, North America

    "Staying top of mind is a constant challenge in our industry and I appreciated the ability to scale out my relationships so I could focus on my day to day and get and get out there supporting my customers."

    Regional Sales Director, ACT & NSW

    "Through the program, we quickly identified important stakeholders in these business units and tracked carefully the keywords and topics that were important to them. By understanding their interests, we could generate content and activity that increased engagement move opportunities forward."

    Sales Director, Australia

    Cisco x Flow State - Social Selling, Sales Enablement
    Aware Super x Flow State - Personal Branding, Digital PR
    Aon x Flow State - Social Selling, Sales Enablement
    InterSystems x Flow State - Account Based Marketing, Social Selling
    Domo x Flow State - Social Selling, Sales Enablement
    Webex x Flow State - Social Selling, Sales Enablement
    UNSW x Flow State - SEO
    Optus x Flow State - Social Selling Program, Enterprise Accounts APAC
    St James Place x Flow State - Social Selling, Sales Enablement
    Leaseinfo x Flow State - Digital Marketing & Lead Generation Project
    Deppro x Flow State - B2B Digital Marketing - Lead Generation Services