THIS IS FLOW STATE

Everything we do is designed to move your brand from awareness to opportunity

Meet the TeamSee What We Do
3

THIS IS FLOW STATE

Everything we do is designed to move your brand from awareness to opportunity.
Meet the TeamSee What We Do
3

Our Team

Our team is a friendly bunch with a wealth of experience driving growth across the B2B industry.

Stuart P. Turner

Stuart P. Turner

Lead Consultant & MD

Lia Pangilinan

Lia Pangilinan

Research & Content

Eve Chen

Eve Chen

Lead Consultant, USA

Our Approach

A simple concept for complex times

Sometimes the solution to complexity is to go back to basics to find the simple solution. FRIEND is our way to do just that. Six simple steps to focus on the task at hand, in order to build a successful strategy or execution plan to solve the big challenges we are facing.

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Learn More

What We Do

These five core services are where we turn visibility into meaningful traction – helping you build credibility, connect with decision-makers, and start real commercial conversations.

Brand Communications (C-Suite Thought Leadership)

Be the Signal, Not the Noise

We position your executives as respected voices in your industry; not by shouting louder, but by saying something worth hearing. From ghostwritten thought leadership to precision publishing on LinkedIn, we help founders, CEOs, and senior leaders build influence, not just impressions.

What you get:

Strategic messaging aligned to your business goals

Executive profiling and positioning

Ghostwritten long- and short-form content

Content calendars and distribution plans

Engagement with the right audience (not just any audience)

Account-Based Marketing (ABM)

Personal Relevance at Scale

We help you get in front of the right accounts with messaging that resonates. Using smart targeting and custom content, we create ABM programs that open doors, generate engagement, and get your solution on the shortlist.

What you get:

Ideal customer profiling and account mapping

Bespoke messaging frameworks by segment

Personalised content (social, email, messaging)

Campaign orchestration across teams

Integration with sales teams and CRMs

Social Selling – Fully Managed Social Profiles

The Social Layer of Sales, Done For You

We turn your sales team into trusted voices in their market without asking them to become content creators. From daily activity to strategic outreach, we manage their LinkedIn presence to support pipeline growth and warm up cold prospects.

What you get:

Personal LinkedIn management for sales leaders/teams

Target audience development and prospect mapping

Warm outreach and connection building

Regular content and engagement (ghostwritten and scheduled)

Direct comms with qualified leads (as you or on behalf of you)

Marketing Communications (Social Media Management)

A Consistent Presence Builds Commercial Credibility

In B2B, buyers often check your company’s social channels before they speak to sales. We manage your LinkedIn presence with strategic intent: ensuring every post reinforces your positioning, reflects your expertise, and supports the buying journey.

What you get:

Social content strategy and planning

Fully managed social posting (LinkedIn-first)

Graphic and copy production

Targeted networking and one:one communications

Performance tracking and optimisations

Coordination with internal and external teams

Account Intelligence & Social Listening

Turn Conversation into Campaigns and Data into Deals

This is where marketing meets sales and where real buying intent often shows up first. We help you identify and engage prospects before they fill out a form. Using intelligent signals and human tone, we nurture relationships and accelerate deal velocity.

What you get:

Active social listening and response tactics

Intelligence on your target accounts and prospects

Updates on your key competition 

Signal-based messaging (intent triggers, job changes, posts)

Human-first conversation frameworks

Training and playbooks for in-house teams

Always-on engagement to stay top of mind

%

Return on Investment

%

Above Benchmark

%

Faster to Market

Our Secret Sauce

We have developed two core solutions that power all our work here at Flow State. The Growth Program, and The Hub. These two proven solutions give structure and sustainability to our relationships, keep us focused on your objectives and most importantly of all, help us find our (work) flow state.

Our Program

Built for B2B Success
Developed specifically for B2B brands, our program addresses the unique challenges and opportunities in the business-to-business landscape.
We understand the complexity of longer sales cycles, multiple decision-makers, and relationship-driven growth.

Our Hub

Centralised Intelligence for Your Growth Program
Our comprehensive Growth Hub is the technology backbone of our B2B Growth Program, providing a powerful central platform where performance metrics, audience insights, and engagement analytics converge in one secure, intuitive interface—purpose-built for B2B brands.

The Flow State Program Hub - Members - Demo 2025
The Flow State Program Hub - Performance - Demo 2025
The Flow State Program Hub - Home - Demo 2025

Who We Work With

We specialise in heavily regulated, complex industries such as enterprise data technology, analytics and business intelligence (BI), fintech and healthcare.

InterSystems x Flow State - Account Based Marketing, Social Selling
Webex x Flow State - Social Selling, Sales Enablement
Domo x Flow State - Social Selling, Sales Enablement
Cisco x Flow State - Social Selling, Sales Enablement
UNSW x Flow State - SEO
Aware Super x Flow State - Personal Branding, Digital PR
Optus x Flow State - Social Selling Program, Enterprise Accounts APAC
Aon x Flow State - Social Selling, Sales Enablement
Leaseinfo x Flow State - Digital Marketing & Lead Generation Project
Invocare x Flow State Marketing - Website Redevelopment, Brand Content & SEO Project
Deppro x Flow State - B2B Digital Marketing - Lead Generation Services
St James Place x Flow State - Social Selling, Sales Enablement

Words from our Clients

We spend a lot of time gathering feedback on what’s working (and what isn’t) to ensure we’re staying aligned with the challenges our clients are facing, as well as focusong on the opportunities to enahnce and improve what’s already happening.

Not only was Flow State extremely cost effective, we were able to run complex outreach and nurture programs easily. Our time to market was increased by 5x.

Head of Marketing, APAC

The support from the Flow State team saved me a huge amount of time while enabling me to communicate regularly with a broad range of existing and new target customers.

Having the support of a team to pull data, activate quickly, and work with me to get the legwork done on social media was a lifesaver.

Regional Sales Director

I have found this program to be enormously helpful in organizing the way we approach a major account.

The legwork and research at the outset gave me a clear understanding of the organizational structure, and the key focus areas as stated at the executive level.

Sales Director, Major Accounts, North America

Staying top of mind is a constant challenge in our industry and I appreciated the ability to scale out my relationships so I could focus on my day to day and get and get out there supporting my customers.

Regional Sales Director - ACT & NSW

In my view, this program will be highly successful at identifying key contacts, new opportunities, and ultimately driving revenue.

Sales Director, Major Accounts

Through the program, we quickly identified important stakeholders in these business units and tracked carefully the keywords and topics that were important to them.

By understanding their interests, we could generate content and activity that increased engagement move opportunities forward.

Sales Director

Our News & Views

Read, watch or listen to the latest updates from our team. Here you’ll find the latest episodes of The Flow State Podcast, recaps, news and industry commentary.